Led a team of 5 engineers to migrate the McCrystal platform and CMS to Sitefinity, enabling dynamic page generation and reusable component templates. Delivered a new workflow for product to create dynamic pages, resolved key SEO and performance issues, and improved overall performance by 40% while significantly reducing errors in dynamic page and article creation.
The Challenge
The existing platform struggled with static workflows, performance bottlenecks, and SEO issues, making it difficult for product teams to launch new dynamic pages efficiently and error-free.
The Solution
Migrated the entire platform to Sitefinity CMS, implementing a reusable component architecture and dynamic page generation capabilities to empower product teams.
My Contribution
Led the engineering team through the migration, defined the component architecture, and established the new content creation workflows for the product team.
Key Outcomes
- Improved overall platform performance by 40%
- Enabled dynamic page generation with reusable templates
- Significantly reduced errors in page and article creation
- Resolved key SEO issues, boosting organic visibility
Lessons Learned
Empowering content teams with flexible, reusable CMS components drastically reduces engineering overhead for day-to-day content operations.